Fitness Trends for 2010
A 4-year study by the American College of Sports Medicine, published in Health & Fitness Journal, reveals fitness trends for the coming year. The research, conducted through global surveys, does not report on fitness fads (often exacerbated by celebrity endorsements) and instead focuses on sustainable trends that have made a noteworthy impact on the industry as a whole.
Childhood obesity and how to effectively tackle it will become one of the biggest focuses in 2010. This increasingly growing problem will create a new commercial market while community-based organisations will be created to help address the fact that this new generation may not live as long as their parents or grandparents.
Sport-specific training also looks promising, as athletes will no longer remain dormant during their off-seasons, but will instead continue to work on their strength and endurance training in gyms and at commercial clubs. While serious athletes will be focusing on their off-season training, regular Joes will increasingly turn to Pilates – which could prove to be a very lucrative business for organizations and individuals who stock the specialized equipment that targets the body’s core.
Everyone, including the fitness industry, has been affected by the harsh economic environment, and personal trainers will have to find new and creative ways of retaining clients. Group personal training seems to be a good solution as it allows the personal trainer to work with two or three people at the same time, making economic sense to the client and the trainer.
Other trends include special programs for the elderly, core training, strength training as well as continuing fitness education through accredited associations and organizations, certifying fitness professionals.
(No Ratings Yet)
Loading ...
Loading ...
Affiliates
Kick things off by filling out the form below.