Kimberley Locke, of American Idol and Celebrity Fit Club fame, is reportedly going to be the new pitch woman for Jenny Craig, joining fellow celebs Kristie Alley and Valerie Bertinelli. She has apparently already lost 30 lbs on the diet plan and plans on losing another 10 before formally announcing her gig with Jenny Craig.

Seems that Jenny Craig is taking a different marketing approach with Kimberley than with its other celebrity endorsers. Their marketing strategy in the past has been to hire the celeb first and have them lose the weight on the diet. Why the change? Perhaps it’s an insurance policy for Jenny Craig? If she loses the weight great. If she doesn’t, Jenny can opt out and the story gets buried.

Popularity: 25% [?]