Madonna is Coco for Vita Coco Coconut Water Drink

by Betsy on Celebs on April 25, 2010

The Vita Coco 100% Pure Coconut Water Drink has become one of the latest celebrity fads and dozens have been spotted sipping on the coconut water. According to the company’s website the drink is obtained from green coconuts and contains virtually no fat. It will supposedly aid in weight loss, speed up metabolism and increase energy levels. Madonna fell so in love with it that she invested $1.5 million dollars in the company in January 2010. Since then, other celebrities such as Demi Moore, Matthew McConnaughy and Anthony Kiedis (Red Hot Chili Peppers) are making similar financial investments.

Apart from investments many stars have taken up the diet beverage since Madonna’s announcement.  Recent sightings include Kristin Cavallari, Anna Paquin, Courtney Cox, Chris Pine, Ed Westwick, Karolina Kurkova and most recently, Jessica Simpson.

That’s quite a celebrity list! It is a tasty little drink and it’s a good substitute for colas and sugary juices.

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{ 27 comments… read them below or add one }

Lilly April 29, 2010 at 6:22 am

I'm so happy that celebrities are voluntarily endorsing a healthy drink instead of high grossing products that are bad for America. Vita Coco is not only excellent for your health, but tastes great too.

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Gabriella May 25, 2010 at 9:23 am

I agree with Lilly, not only does Vita Coco have more potassium than two bananas, but more electrolytes than Gatorade!!! Woo!

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Laura May 27, 2010 at 9:46 am

I totally agree with Lilly, with our country's high obesity rate, I think its important for celebrities to endorse healthy beverages such as Vita Coco, rather than those high calorie Starbucks frappachinos.

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Antonio Skibbe June 1, 2010 at 3:17 pm

Excellent write-up. My spouse and i allways appreciate the weight reduction blog posts on this blog.

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Dave June 2, 2010 at 10:20 am

Vita Coco really is a great beverage. My wife had me replace my daily soda intake with it, and I've already lost 5 pounds this month!

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Katrina June 10, 2010 at 10:56 am

I am loving vita coco recently. All the publicity has forced me to try it, and now I am so mad I didn't make it part of my diet earlier!! Such a yummy drink to replace soda, and sometimes even replacing ice cream after dinner!

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martina June 25, 2010 at 2:35 pm

everyone is coco for vita coco! It's so good, what's not to love about it? Best coconut water brand out there.

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Jill June 28, 2010 at 7:43 am

I love vita coco! its the best naturally hydrating beverage on the market for sure. Don't be fooled by imitations like ZICO, this is not actually 100% natural. Stick to Vita COCO!!

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Allen July 7, 2010 at 12:19 pm

Vita Coco is a great product that is healthy and organic. I love this drink!

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drew July 8, 2010 at 10:24 am

So many people drink vita coco! Its so amazing and tastes really good. Besides that the drink is also really good for you

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Carly July 9, 2010 at 8:55 am

I absolutely Love this drink! It tastes great and hydrates the body!

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Taylor July 19, 2010 at 7:56 am

This stuff is amazing. Madonna is a smart woman!

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Emily August 5, 2010 at 7:00 am

I just started drinking Vita Coco and I can't seem to get enough!! I drink at least 2 a day…one after my morning workout and one whenever I need a little pick-me-up at work!!

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Amy Coco August 11, 2010 at 8:47 am

Madonna genuinely likes Vita Coco for the quality of the product. The nutrition facts say it all- it's healthy, organic, and all natural (unlike Zico and O.N.E.)

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Alda August 16, 2010 at 1:43 pm

I love Madonna, but I love Vita Coco even more!

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go lohan August 20, 2010 at 10:46 am

i think that its about time celebs get known for having healthier habits than drunk driving and drugs… Vita coco is so good for you and when celebs drink it, it gets promoted to the people that look up to them. I love the drink myself.

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Jainey August 25, 2010 at 10:19 am

Vita Coco is amazing! I feel so much more energized and awake after drinking it. I will never go back to those horrible energy drinks again. Im hooked on vita coco.

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swimmer August 26, 2010 at 1:17 pm

i am a big swimmer and i always drink vita coco regardless over sugary drinks like gatorade… replenish yourself the healthy way

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Tom September 8, 2010 at 10:51 am

Coco Vita is a huge hit in my house – everyone is drinking it all the time and feeling good and healthy about it. Glad a big name like Madonna will be working with the brand – hopefully it will inspire others to drink up!

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Jenny September 9, 2010 at 6:49 am

Vita Coco is incredible-not just because of the celebrities that endorse it. It makes me feel great anytime of the day, I especially love one after an intense workout. I will never consider buying sugary high-cal sports drinks like Powerade and Gatorade after trying Vita Coco!

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Martin September 13, 2010 at 7:38 am

Try Vita Coco for yourself and you'll see it's not just some "fad" but a really great beverage for anyone. Vita Coco tastes great, really fresh and smooth, not too sugary. I strongly reccomend trying it if you haven't already, you too will be hooked!

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Mandy September 13, 2010 at 8:24 am

Vita Coco has been a great alternative drink from other sports drinks these days. I'm impressed with the hydration factor and none of the added preservatives or fats other drinks have. I'm going to continue to drink it and recommend it to others.

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Rachel September 14, 2010 at 9:42 am

I'm so glad all the celebs are endorsing this great drink. Vita Coco is amazing I drink it all the time, it tastes great, keeps me hydrated and its really refreshing! Everyone has to go out and try some and you'll all be hooked too!

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Lauren September 21, 2010 at 4:27 pm

Love this stuff!!! The pineapple is the best flavor – I've gotten my kids to drink it and they are enjoying the flavor and I am enjoying knowing that it's good for them. Much better than all the other over sugared juice box drinks out there!

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Annie September 22, 2010 at 12:11 pm

The fact that Vita Coco is 100% natural really does it for me – it also helps that the taste makes it seem like you're drinking right out of a pineapple on the beach somewhere. There are also no fats or preservatives which is a huge benefit as well.

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Ben September 24, 2010 at 4:21 pm

I love Vita Coco and I love it even more because its good for me! 100% natural and tons of electrolytes its does not get better than that! I drink it all the time and its amazing after a workout, it helps me bounce back quicker than another drink I've tried.

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Chrissy October 1, 2010 at 2:44 pm

This is such an amazing drink, it has more potassium than a banana, five different electrolytes and is 100% natural! I still am blown away, especially since it tastes so good.

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