The White House is finally doing something concrete about America’s rise in childhood obesity rate. With one third of the nation’s kids obese, First Lady Michelle Obama has launched her Let’s Move campaign – a four-tier plan of attack against childhood obesity.
The first part of the campaign is to provide parents with a support system for making healthier food choices for their kids. When children see their parents enjoying a healthier lifestyle, they will be more likely to do the same. Because children consume almost half of their daily calories at school, the second aspect of Let’s Move is to get healthier foods in schools. Michelle is looking at getting the Child Nutrition Act reauthorized as well as getting more schools adhering to the Healthier US Schools Challenge Program.
The third part of the Let’s Move campaign involves getting kids more physically active by increasing their opportunities to do so both in and out of school – incentivizing it with the Presidential Active Lifestyle Award and a more modernized President’s Physical Fitness Challenge.
And finally, the fourth part of Michelle’s campaign to fight childhood obesity is to make healthy, affordable food available to all Americans. The Healthy Food Financing Initiative is a new program which is a partnership between the Departments of Treasury, Agriculture and Health and Human Services to invest $400 million annually to bring grocery stores which carry healthier food options to underprivileged areas.
The First Lady’s plan is quite ambitious, especially seeing that she hopes to make a considerable impact on the childhood obesity rates within one generation.
Tags: Celebrity Weight Loss, Michelle ObamaRelated posts
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