It might come as a surprise, but most celebrities’ fitness DVDs aren’t selling as well as they had expected. Even though a lot of celebrities have managed to lose tens of pounds through intensive workout regimes, that don’t necessarily mean that those regimes will work on other people.
In a recent poll ran by a marketing specialist, over 46% of 2,000 women aged 18-35 said they aren’t fans of Natalie Cassidy’s Then and Now fitness DVD and that they find it the least helpful from all celebrity weight loss DVDs. Natalie’s DVD was closely followed by Katie Price’s Jordan Workout DVD that the respondents were also dissatisfied with.
On the other hand, the survey, run by Mark Coxhead, head of marketing at myprotein.com, revealed that Davina McCall’s Davina Fit is the “most satisfactory” fitness routine.
“Although they can be a good way of putting the fun into home exercise, celebrity workout DVDs rarely produce lasting results, as people simply don’t enjoy having to go through the rigmarole of watching the same programme day in, day out,” explained Coxhead.
Coxhead advises people to make long-term changes to their diet and exercise routine if they want to lose weight and also keep it off for a long time. Furthermore, he says there’s no magic weight loss solution.
“No DVD, whatever its claim, can contain a miracle weight loss solution,” he said. “The celebrities endorsing the product have undoubtedly lost weight through a great deal of effort, no matter what they tell you during the workout!”
Almost half of the 2,000 women that participated in the survey confessed they have only used the purchased DVDs once.
The top 10 worst celebrity fitness DVDs :
1) Natalie Cassidy’s Then and Now Workout – 46%
2) Jordan- The Jordan Workout – 41%
3) Hannah Waterman’s Body Blitz – 38%
4)5 Step Fat Attack with Claire Richards from Steps- 34%
5) Coleen Nolan – Let’s Get Physical – 32%
6) Geri Yoga (Geri Halliwell) – 26%
7) Danielle Lloyd- Keep Fit, Look Fit – 24%
8 ) Vicky Entwistle- Wow! Weight off workout! – 21%
9) Jayne Middlemiss- Love Yoga – 17%
10) Charlie Brooks – Before and After Workout – 16%Davina McCall, Katie Price, Natalie Cassidy
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