The red and yellow clown has become synonymous with McDonalds kiddies meals for almost 50 years, but now an advocacy group is calling for Ronald McDonald’s retirement, saying using cartoons and characters like the clown to sell fatty foods to kids is harmful.
The organization has created the RetireRonald.org website, trying to gather support for their cause and organize protests across America against the marketing icon.
“The era in which Ronald McDonald was conceived was a simpler time. The clown marketed fatty burgers and fries directly to kids without repercussion, and seemed to have a ball doing it,” says a post on the website. “But today things aren’t so simple. Most Americans don’t think it’s right to use cartoon and children’s characters like Ronald to sell harmful products to kids.”
A recent poll shows that although 65% of Americans think favorably of the clown, 52% want corporations to stop using cartoons and other likeable children’s characters to sell junk food to kids, while 47% outright says they want Ronald McDonald to retire.
But the fast food chain are fighting back saying that selling food isn’t the only thing Ronald was created for. As well as the brand’s beloved ambassador, he is the heart and soul of the Ronald McDonald House Charities – which helps families who need to be near their critically-ill children in hospitals.
Tags: Hall of Shame, junk food, McDonalds“Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices,” the company says. “That’s what Ronald McDonald is all about, which our customers know and appreciate.”
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