The inside skinny... on Serving Portion Distortion

Serving Portion Distortion

by Dr Marc

Which black dot is bigger?

Both black dots are the same size! The black dot on the right represents how a serving looks on a large plate, while the black dot on the left is the same serving portion on a smaller plate. Large plates and serving containers make serving sizes look smaller which tricks our brain into eating more. This is why smaller plates could help you gain a smaller waist.

This visual teaser is part of the ingenious work of Brain Wansink, a professor of marketing at Cornell, who studies how psychological cues can cause us to overeat.

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1 Israel { 09.27.07 at 1:01 am | Quote}: cool, i subconsciously knew this. what i do is serve myself in my daughters tiny play plates. that way i dont over eat.

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