One of the world’s most popular and most successful diets is expanding, by targeting a new gender. The Jenny Craig diet has now begun to target the opposite sex with a program that is specially created for men.

Based on all the basic concepts of the original diet, this new version has been created with the male body in mind and centers on the concept of “Skillpower” – a lifestyle change. The three main pillars of the weight loss program are developing a healthy relationship with food, building an active lifestyle tailored to the man and finding a balance in life.

Jen4Men has just been launched in Australia and New Zealand, and it won’t be long until it travels worldwide. Australian radio and television personality Ian Dickson has already signed up to be the spokesperson for Jen4Men, but whether men will be brave enough not to be embarrassed to walk into the Jenny Craig weight loss centers is still to be seen.

Celeb Diet Doc..
Jenny is moving into NutriSystem’s turf by now going after the male audience. I’m not sure if Jen4Men will entice men enough for them to put down the beers and crawl out of their man caves.

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It’s amazing how many stars are using Jenny Craig to whip their bodies into shape.  Valerie Bertinelli, Phylicia Rashad and Queen Latifah are just a few, but now we can add Nicole Sullivan to the list.  Sullivan, of Lifetime’s Rita Rocks wants to lose 35 pounds of post-baby weight.  She told People Magazine,

“Baby weight’s different than other stuff. You spend a year of your life eating what you want and enjoying letting the baby have what it feels like having — and I’[ve] lost track of what I’m supposed to be doing that’s right.”

Sullivan is also hoping that having access to a personal weight-loss counselor through Jenny Craig will help curb her cravings because she’ll have someone on hand who can answer questions and also correct her when she’s making excuses about weight loss.

The actress plans to reach 126 pounds, which is one pound below her wedding-weight.  Although she does admit that one reason she wants to lose weight is to look good and look cute in her jeans but she also wants to be physically active and enjoy life. She said,

“I want to be able to go snowboarding and have a fun day on the mountain without being out of breath all the time. I don’t want to feel like I’m too old.”

The Rita Rocks new season starts on October 5th.

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Another Australian celebrity is ready to sign up with Jenny Craig.  Perhaps after seeing the success of Kath & Kim star Magda Szubanski lose so much weight, the Australian Idol judge Ian Dickson (pictured in the center) decided to jump on the weight loss bandwagon too.  Dickson, referred to as ‘Dicko’ is known for telling Idol contestants to lose weight and get in shape but this time he’s taking his own advice and wants to lose approximately 35 pounds. He said,

“I knew I was carrying a little more than I should have but to find that I was 104 kilos [230 pounds] was – literally – staggering.”

The married father-of-two decided he didn’t want to give in to middle-age and realizes that being overweight can bring upon all types of life threatening diseases so he decided to get professional help through Jenny Craig. He said,

“I absolutely refuse to give in to middle age – I’ve got a hell of a lot of living to do yet.”

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The Kath & Kim star Magda Szubanski is one of the Jenny Craig weight loss heroes.  But now that she has dropped the 80 pounds the bigger challenge is keeping the weight off.  She told New Idea magazine that she’s afraid her sweet tooth will take over and she’ll gain the weight.

“I’m scared about putting weight on – and so I should be.”

The 48-year-old actress is committed to her weight loss journey and she said that no matter how long it takes she is ready for this lifestyle change and she wants to keep the weight off.  Now that she has gone from a size 26 to a size 14 she is more motivated than ever.

She said,

“It’s hard. You’ve just got to keep at it. The first part’s quite easy but it gets harder as you try to lose more,” she says. “But the satisfaction when I reached my goal weight was incredible.”

According to nutritionist Kate Di Prima the clients that visit her, up to 50% of them, have lost weight successfully and then gained it back because of failed diets.  Understandably, Magda is worried.  Hopefully she’ll stick to it because she did admit that even though she has reached her weight loss goal when it came to her Jenny Craig challenge she is still in the overweight category and maybe still in the obese category because now she weighs 187 pounds. Good luck, Magda!

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Back in 2007, it was Kirstie Alley who brought Valerie Bertinelli on board as a new spokesperson for the Jenny Craig Diet.  But now the tables have turned and it’s Bertinelli who looks like a bikini bombshell and Alley has confessed to having gained 83 pounds.  When Alley saw her friend’s swimsuit photos for People Magazine she said,

“She didn’t just look good – she looked stunning! It was inspiring.  It’s like the student surpassed the teacher, who is now over there in the corner, fat!”

Valerie Bertinelli responded to her comments and said that it was nonsense and that Alley’s weight gain

“is just a bump in the road. Nothing in life goes smoothly all the time,” she continues to say that Alley is “a mentor and a motivator. She’s part of the reason I’ve come this far.”

Bertinelli then went on to say that she and Alley should work together as she knows the dedication required and that she too has to stay motivated now that she has already lost her weight and wants to keep it off.  Bertinelli said,

“She should come work out with me!  She should remember you can’t do everything in one day [and] her exercise has to be consistent. She can do this. There’s no doubt in my mind. I’m still on the journey and still keeping my fingers crossed.  I am one jalapeño pepper away from gaining 40 pounds. It’s not simple! It’s something you work on every day.”

Kirstie Alley has put back on all of that weight she dropped a few years ago.  We saw her commercials for Jenny Craig and her bikini baring days on the Oprah show back in 2007 when she looked like the Kirstie we remember from Cheers and Look Who’s Talking.  Now, she has blossomed again and had another chat with Oprah saying she’s ready to lose the weight once again.  A little confusing isn’t it?  Here’s what she told Oprah about her weight loss woes:

“I think the biggest thing for me was that I had all of these people that I inspired and then I let them down…My whole life I battled with 15 to 20 pounds, I either weighed 125 or 145, oh!… 125 or 145, you know, like wow.  Then, when I gained weight the last time I honest to god thought, ‘This is it, this is the last time I’ll ever do this.’”

When Oprah asked about all of the fitness equipment she had in her living room during their last interview Kirstie chuckled and said she had moved it all out and turned the area into a dining room.  She continues on,

“One thing I’ve done over the past year and a half is research and design my own weight loss line and I’ve actually lost 20 pounds in the last five weeks doing that.”

When Oprah asked how she lost that much weight so quickly Kirstie wasn’t ready to reveal her secret.  We’ll have to wait a year until we find out!  As for now, Kirstie will do her own exercise and diet plan and in a year maybe we’ll see her in yet another bikini.

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Over the past three years we have watched Valerie Bertinelli proudly transform her body as a spokes model for Jenny Craig.  In 2008, she did get down to her goal weight, but then decided she wanted to push herself even further and drop an extra 10 pounds in order to be bikini-beautiful.  Now at 48-years-old, Valerie has decided to get ultra-fit and model for People Magazine wearing only a bikini.  And from the looks of the above image, she looks dynamite.  She said,

“I thought, if I’m so afraid of a bikini, there’s something wrong. And so I had to get back into one!”

Before the big decision to do the photo shoot, she was working out on her own and walking 10,000 steps a day as part of her exercise regimen.  But in the final weeks before the photo shoot, she hired a personal trainer and dropped her caloric intake from 1,700 to approximately 1,200 a day.  She said,

“It was crunch time….like getting ready for your class reunion!” She continues, “I never, ever, ever had deltoids! Oh my God, when I’m doing exercises and I see them pop out, I’m like, Yes!”

Other stars who have had success, and also failure with the Jenny Craig diet are Queen Latifah, Liza Minneli and Kirstie Alley.

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Who can forget just a few years ago when Jessica Simpson sported skimpy cut-off jean shorts and sassy red boots when she starred as Daisy Duke in the remake movie of “The Dukes of Hazard?” Time has passed since then and the older and wiser Jessica has learned to embrace her womanly features and now sports a more healthy and voluptuous body.

Unfortunately, Hollywood can be cruel and the rumors are flying now that she is “fat” and depressed. Various weight-loss program representatives whom offer endorsement deals have even confronted her in hopes that she will join their program. However, there is one weight loss company on Jessica’s side that have not approached her. The Vice President of Marketing and Business Development for Jenny Craig, Scott Parker stated that, “Ms. Simpson looks fantastic and we see no reason for her to participate in a weight management program.” Likewise, Jessica has decided to stay true to herself and her now matured body, and claims this is the happiest she’s ever been and has a positive self-image.

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Jenny Craig has signed Queen Latifah on as spokesperson for another year thanks to her 20 pound weight loss in 2008.

The award winning singer and actress, followed in the footsteps of  actresses Kirstie Alley and Valerie Bertinelli when she became spokesperson for the weight-loss chain last year.

“We are proud of Queen Latifah’s achievements and are excited to continue the relationship,” says Scott Parker, vice president of marketing for Jenny Craig. “Queen Latifah embodies the healthy lifestyle principles and character that Jenny Craig stands for and we look forward to another great year.”

Latifah, 38,  said her goal was not “about getting skinny” but instead to achieve a healthy lifestyle and better overall health.  The singer-actress follows the Jenny Craig low calorie food plan and also works out five to seven days a week for one hour on  the treadmill or elliptical machine.

“My jeans are looser, I feel more energetic,” she said of her new diet. “People dig it. They come up to me and say ‘I’m glad you’re talking about the health side of it.’ People get that message, which is important too.”

Latifah enjoys three Jenny’s Cuisine meals and one snack every day, with fresh fruit and vegetables.  The key to weight loss is a  healthy balance between Jenny’s Cuisine and your own grocery store foods – like fruit, vegetables, low fat dairy, whole grains and heart-healthy fats.

Another key element to the Jenny Craig program is the one-on-one support.  A private consultation each week helps motivate you and keep you informed of strategies and information you need to achieve and maintain your weight loss goals.

Latifah said her fans can relate to what she’s going through and feel she’s one of them.

“They see that I’m doing this for the health reasons but also say, ‘She’s still representing for the big girls. She hasn’t abandoned us!’ ” Latifah said. “This is me doing something for me, but if I am going to be a role model I hope people can catch on.”

Celeb Diet Doctor Weigh In
Skip Jenny Craig and just add more fresh veggies and fruit to your diet.

http://www.people.com/people/

It’s time to review the good, the bad and the ugly in celeb diets of 2008. First a brief recap of 2007. The picks for 2007 were for the most part right on. As predicted, Kirstie Alley did in fact fall off the wagon with Jenny Craig. No surprise, Ricki Lake continues to shine with her remarkable weight loss success as she adopted some key weight loss behaviors. Capping a remarkable turnaround for 2008, Britney went from the worst celebrity diet list of 2007 to the best celebrity diet list this year proving that you are what you eat.

This brings me to theme for the year in celebrity diets of 2008, specifically that “diets don’t work.” The key to sustainable weight loss is not so much a particular diet but the adoption of the proper lifestyle behaviors. It’s the reason why Oprah can’t achieve sustainable weight loss despite trying multiple diets and having all the resources in the world (personal chef, trainer, Dr Oz etc).

You’ll also noticed that this year’s winners all have one thing in common as they develop their new lifestyle dietary behaviors. They achieved their remarkable slim downs by increasing their intake of veggies and fruits. No crazy fasts, diet pills, supplements or miracle cures. Here’s to 2009 and hopefully you’ll find some inspiration from this year’s crop of winners. Enjoy and be healthy, Dr Marc

Best Celebrity Diets for 2008:
5. Jennifer Love Hewitt: Those unflattering bikini photos seem so long ago as this Ghost Whisperer star has been letting her body speak loud and clear; daily fruits and veggies do a body good.

4. Jessica Alba: Jessica exercised her superhero abilities on a regimen of whole foods, cardio and interval training to power her fantastic 25 pound post-pregnancy slim down.

3. Debra Messing: Eating gracefully, Debra lost 42 pounds of her post-baby weight by sticking to a diet high in unprocessed veggies, fruits and lean protein.

2. Kelly Osbourne: By fixing her refined carb cravings with her new addiction to veggies and fruits, Kelly Osbourne is reborn with a healthy new figure.

1. Britney Spears: Since ditching her “Toxic” junk food diet for veggies and lean protein, Britney is sporting a new outlook and an A-list slim down that has everyone wanting “A Piece of Me.”

And the Worst Celebrity Diets for 2008:
5. Carnie Wilson: Carnie proves that even gastric bypass is not a fix for sabotaging behaviors. Despite her much publicized surgery and weight loss, this Celebrity Fit Club participant regained 58 pounds. (Her yo-yo dieting continues; she most recently lost 50 pounds before her current pregnancy.)

4. Monica Seles: This former tennis star may have lost 33 pounds on a high protein diet but she also increased her risk of chronic disease. Advantage: heart disease, cancer, and osteoporosis.

3. Hilary Swank: 47 ways to sub-optimal health. Reportedly downing 47 “million dollar” supplements a day, this Million Dollar Baby star is unwittingly subjecting her body to accelerated aging.

2. Kim Kardashian: Kim has kept her shapely “junk in the trunk” figure with exercise and a gig on Dancing with The Stars. However, her junk food diet will inevitably cause… too much junk.

1. Oprah Winfrey: The queen of media and yo-yo dieter is the poster child for “diets don’t work.” Proper weight loss behaviors and habits should be one of Oprah’s “favorite things.”