Tag — Supplements

Coke and Pepsi are entering the functional food arena with 2 vitamin-fortified sodas. Dogged by increasing evidence linking soft drink consumption with obesity, and stymied by flagging sales, the two behemoths are marketing these new products as “sparking beverages.” Coke is entering with “Diet Coke Plus”, fortified with niacin, vitamins B6 and B12, magnesium and zinc. Pepsi’s entrant is with the web 2.o sounding name, “Tava” which will contain vitamins B3, B6 and E, and chromium. [Read more →]

Mom was right. “Eat your Broccoli it’s good for you.”

Now recent evidence has shown that the antioxidant protection from 2 servings of broccoli per day is superior to taking a multivitamin supplement. Oxidative stress was reduced 22% by eating 2 servings of broccoli, while no change was observed with a multivitamin. Like rust damaging your car, oxidative stress causes your body to rust and age prematurely. [Read more →]

Popping vitamin pills may do you more harm then good according to a recent study in the Journal of the American Association. In an analysis of 68 studies involving 232,606 people, researchers found no effect on mortality. However, when only high quality studies were considered, they found the death rate increased by 4% for vitamin E, 7 % for beta carotene and 16 % for vitamin A. [Read more →]