The Photoshop Effect: 1 Year Later
Can you believe it’s been a year since Diet.com released their popular online video, The Photoshop Effect? What’s even more surprising is that nothing’s changed since then. But are we really all that surprised?
The controversial yet educational video, which has since received almost three million views, investigates just how far some digital retouchers go to literally shave 10 years off the faces and bodies of celebrities.
“Every [celebrity] picture that gets put through, like a Meg Ryan or Nicole Kidman, they have people on staff or a freelancer and they pay them very well to retouch every image that is released of them,” says Tim Lynch, photographer/retoucher, in the video. “That’s the reality of it. They don’t want to release anything that isn’t retouched.”
Lynch goes on to say that about 99.9% of all photographs are retouched.
“Maybe five years ago it wasn’t so much because it cost so much money it terms of production time, but now it has to be [retouched],” Lynch continues. “You can’t have blemishes, lines under the eyes, wisdom lines and all that stuff. People just get rid of them now.”
Shocking, but true, and with damaging effects on the public’s opinion as there is continued need to reach this unattainable notion of the ‘perfect’ body.
“If you trained full time as a pro athlete with trainers and ate the way you were suppose to eat, your body could probably get close to [these levels of perfection], but who has time?” Lynch concludes. “So I do it for you.”
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