source: © Retna Ltd.
Tori Spelling has a spread in the latest US weekly highlighting her 22 pound, post-baby weight loss using NutriSystem. Can you say “product placement?” Supposedly an “US Exclusive,” it was a poorly executed marketing pitch for NutriSystem with Tori Spelling as their shill.

Following her 40 lb weight gain during her pregnancy, the article “reveals” how Tori uses NutriSystem. Peppered throughout are quotes about her workouts, how she’s going to wear a bikini after she drops another 10 lbs on the system yadda yadda…

Hey, I have no problem with celebrity endorsements, but at least Weight Watchers had the decency to formally announce Jenny McCarthy as their spokeswomen, when she dropped her post-partum weight. Without full disclosure, these article embedded product-placements start becoming another form of spam. This is not isolated to US weekly. The pay-per-post “endorsements” by bloggers posing as objective consumers are equally deceptive.

btw, “this article was not brought to you by NutriSystem.”

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