Victoria’s Secret: Love Your Body Contest
It has been interesting the past year observing how the fashion industry is playing up to the needs of us normal humans who are not bone thin models or celebrities who can afford personal trainers and quick fix detox treatments. We’ve seen morbidly obese Beth Ditto pose nude for the cover of Love magazine, plus size models like Lizzie Miller appearing semi-nude in Glamour magazine and Crystal Renn writing memoirs about how she starved when she was a skinny model.
The media and the fashion industry have become obsessed with the physical, stars like Kelly Clarkson and Jessica Simpson get hassled for being ‘chubby’ and then at the same time people like Tyra Banks tell us to embrace our curves. And yet here we have another example by Victoria’s Secret and the Love Your Body contest. In hopes of selling more underwear they’ve launched an online contest where normal women can upload their photo and get voted on by other Internet surfers out there and possibly win a trip to a spa in New York City as well as some money for a shopping spree. Yes, the prize would be fabulous to win but what’s not pleasant is the fact that women are posting images of themselves on the site, some all glam’d up and posing as if it were a professional photo shot and other images of chubby women sporting their underwear and bra while in the living room; and all of these women are all willing to have a global audience vote on their appearance.
Why this obsession with proving to the world that we love our bodies or embrace our curves and how silly is it for Victoria’s Secret to launch a campaign labeled ‘Love Your Body’ but then use an online voting system where strangers will be picking a winner based on a photo? How about a campaign about embracing the mind or loving your brain? It’s just a thought.
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