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The inside skinny... on Vitamin fortified soda

Vitamin fortified soda

diet-coke-plus.jpgCoke and Pepsi are entering the functional food arena with 2 vitamin-fortified sodas. Dogged by increasing evidence linking soft drink consumption with obesity, and stymied by flagging sales, the two behemoths are marketing these new products as “sparking beverages.” Coke is entering with “Diet Coke Plus”, fortified with niacin, vitamins B6 and B12, magnesium and zinc. Pepsi’s entrant is with the web 2.o sounding name, “Tava” which will contain vitamins B3, B6 and E, and chromium.

Whether consumers will buy into these health benefits remain to be seen, but any real benefits are doubtful. In fact, recent evidence suggests some vitamin supplements show no clear health benefits and may even pose potential harm. Whole fruits and veggies remain your best sources of vitamins.

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2 comments

Comments:


  1. Artie Lipson { 12.18.09 at 1:31 pm }

    I decided to move up from a simple multi-vitamin and decided to go with the best on the market, which is the Dr Max Powers “Anabolic Stack”. The more I research, the more I realize it is a good idea to suppliment the diet with a good multi.

    Since I am the gym and working out quite a bit, I could justify stepping up to the Dr Max Anabolic Stack. I have been taking them for almost 3 weeks and seem to have additional energy. I have had no side effects at all and have gotten used to taking all the pills in the morning.

    I recommend this product for those that are active and want to ensure they are meeting all their vitamin and mineral needs. If this doesn’t cover it.. nothing will!

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    • Dr Marc { 12.18.09 at 7:26 pm }

      Vitamin supplements have only shown benefit in preventing macular degeneration, which by the way can be better prevented by eating more whole unprocessed fruits and veggies. Just remember junk food + multivitamins = junk food.

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