Weight Watchers International has had enough of the Jenny Craig weight loss ads that they see as misleading and deceptive. Weight Watchers decided to file suit after Jenny Craig released ads referring to a study that compared a typical Weight Watchers weight-loss program to a Jenny Craig pre-packaged meal system. Being that the two companies offer two very different types of dieting it makes sense that Weight Watchers isn’t happy about this, especially since the study supposedly doesn’t exist. In the ad Valerie Bertinelli is dressed in a lab coat and says,
“A major clinical trial [has shown that] Jenny Craig clients lost, on average, over twice as much weight as those on the largest weight-loss program [Weight Watchers]“
Another thing to consider is the fact that Jenny Craig is a unit of the Swiss company, Nestle, an enormous international conglomerate that makes anything and everything; from chocolate coco to diet salad dressing, their calories are countless. This means big dollars and big lawyers to handle the case. At the time Jenny Craig has made no comment but it will be interesting to see who wins this case in the diet world.
Tags: Jenny Craig, Weight WatchersRelated posts
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